Strategic brand management and development: an interdisciplinary approach to marketing successful brands
Auteur :
Lalaounis, Sotiris T.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041246503
Date de publication :
5 mars 2027
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.