Disruptions and consumer resilience
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041284048
Date de publication :
4 mai 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. It highlights the important influence of religiosity on consumer adaptation and behaviour during periods of major socio-economic disruption.