Strategic omnichannel management: data, analytics and insights
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041288268
Date de publication :
8 sept. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a clear, practical guide to tackling one of the most pressing challenges in contemporary omnichannel management. Through practical case studies, industry data, and recent research, it demonstrates how effective omnichannel strategies can rebuild buyer trust, enhance profitability, and foster resilience during disruptions.