Essentials of advertising management: navigating ai, digital platforms and global trends
Auteur :
Mogaji, Emmanuel
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041288527
Date de publication :
22 avr. 2027
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are transforming brand communication.