Realities and illusions of defending competitive advantage, the: a resource-based view perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041293606
Date de publication :
10 août 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.