Retail marketing in the modern age
Auteur :
Chaudhary, Prashant
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041336655
Date de publication :
3 août 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving business environment.