Data-driven marketing analytics: research methods and analytical tools
Auteur :
Haşıloğlu, Selçuk Burak
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041344544
Date de publication :
16 oct. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Data-Driven Marketing Analytic: Research Methods and Analytical Tools bridges the gap between traditional marketing research and modern big data analytics, offering a step-by-step guide to transforming data into actionable insights.