Big data analytics for strategic business decisions
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041353720
Date de publication :
3 févr. 2027
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The text presents a comprehensive examination of how data-driven approaches are reshaping business functions across marketing, finance, and human resource management. It provides insights into the practical applications, emerging technologies, and strategic implications of Big Data Analytics in today’s dynamic business environment.