Digital asset management (dam): managing content for a digital world
Auteur :
Horodyski, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041368601
Date de publication :
25 févr. 2027
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is about the critical role that Digital Asset Management (DAM) plays in digital experiences in creative and marketing operations. It provides a digital foundation to transform content, business, and technology to deliver optimized content management for business as well as exceptional experiences for customers.