Digital assistants in online retail shopping: enhancing customer experience
Auteur :
Singh, Chetanya / Dash, Manoj Kumar / Sahu, Rajendra
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041381983
Date de publication :
2 nov. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants—from chatbots to voice-enabled shopping tools like Alexa and Siri—consumer adoption remains surprisingly low.