Causal inference in marketing: a practical toolkit for panel data: foundations, core panel designs, and spillovers, volume 1
Auteur :
Shaw, Charles
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041386261
Date de publication :
18 nov. 2026
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.