Causal inference in marketing: a practical toolkit for panel data: machine learning, diagnostics, applications, and outlook, volume 2
Auteur :
Shaw, Charles
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041399728
Date de publication :
16 nov. 2026
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Volume 2 of Causal Inference in Marketing: A Practical Toolkit for Panel Data extends the core panel toolkit into machine learning, high-dimensional adjustment, continuous and nonlinear treatment settings, threats to validity, inference, diagnostics, applied marketing workflows, measurement systems, reproducibility, and open problems.