Economic analysis of consumer tastes: choice, demand and the formation of preferences
Auteur :
Barrère, Christian
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041457138
Date de publication :
22 févr. 2027
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Most consumer goods now combine functional utility with aesthetic, hedonic, or ethical attributes. These taste characteristics engage the senses and sensibilities, guiding consumer choice and offering producers powerful levers to attract demand. Yet, tastes remain largely absent from mainstream economics.