Global strategy: a market creation approach
Auteur :
Li, Sali / Shaheer, Noman Ahmed
Éditeur :
SAGE Publications Inc
ISBN :
9781071894187
Date de publication :
12 mai 2025
Dimensions :
27,6 x 21,2 cm
Poids :
1180 g
Langue :
Anglais
Pays d'origine :
USA
Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.