Public trust in business
Éditeur :
Cambridge University Press
ISBN :
9781107023871
Date de publication :
3 juil. 2014
Dimensions :
23,5 x 15,6 x 2,4 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A team of leading experts discuss public trust in business, one of the most pressing issues facing business and the global economy today. This must-read book provides cutting-edge research on the topic, identifying core drivers of public trust and outlining long-term strategies for building and maintaining trust in business.