Competitive advantage of emerging market multinationals, the
Éditeur :
Cambridge University Press
ISBN :
9781107032552
Date de publication :
4 avr. 2013
Dimensions :
22,9 x 15,2 x 2,2 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.