After greenwashing: symbolic corporate environmentalism and society
Auteur :
Bowen, Frances
Éditeur :
Cambridge University Press
ISBN :
9781107034822
Date de publication :
29 mai 2014
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Businesses promote their environmental credentials through green buildings, eco-labels, clean technologies and pledges. When are these symbols empty corporate spin, and when do they signal authentic environmental improvements? This thoughtful book provides researchers, regulators and managers with the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism.