Language of organizational styling, the
Auteur :
Wee, Lionel
Éditeur :
Cambridge University Press
ISBN :
9781107054806
Date de publication :
22 janv. 2015
Dimensions :
22,9 x 15,2 x 1,3 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.