Managing discovery in the life sciences: harnessing creativity to drive biomedical innovation
Auteur :
Rea, Philip A. / Pauly, Mark V. / Burns, Lawton R.
Éditeur :
Cambridge University Press
ISBN :
9781107130906
Date de publication :
1 févr. 2018
Dimensions :
23,5 x 15,8 x 2,9 cm
Poids :
1010 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Key to biomedical innovation is scientific discovery and its translation into marketable products. This book addresses the link between life sciences discoveries and their dependence on the investor-driven market system through in-depth considerations of the challenges that both scientists and managers must face in the pharmaceutical and medical device industries.