On the origin of products: the evolution of product innovation and design
Auteur :
Eger, Arthur O. / Ehlhardt, Huub
Éditeur :
Cambridge University Press
ISBN :
9781107187658
Date de publication :
15 févr. 2018
Dimensions :
26,1 x 18,2 x 2,0 cm
Poids :
840 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.