Leveraging corporate responsibility: the stakeholder route to maximizing business and social value
Auteur :
Bhattacharya, C. B. / Sen, Sankar / Korschun, Daniel
Éditeur :
Cambridge University Press
ISBN :
9781107401525
Date de publication :
15 sept. 2011
Dimensions :
22,6 x 15,2 x 1,8 cm
Poids :
460 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.