Global e-commerce: impacts of national environment and policy
Éditeur :
Cambridge University Press
ISBN :
9781107403468
Date de publication :
15 sept. 2011
Dimensions :
22,9 x 15,2 x 2,6 cm
Poids :
680 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.