Richard wagner: self-promotion and the making of a brand

Auteur : Vazsonyi, Nicholas
Éditeur : Cambridge University Press
ISBN : 9781107404397
Date de publication : 10 mai 2012
Dimensions : 24,6 x 18,9 x 1,3 cm
Poids : 430 g
Format : Trade paperback (US)
Langue : Anglais
Pays d'origine : Grande Bretagne

This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

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