Value creation and sport management
Auteur :
Gómez, Sandalio / Kase, Kimio / Urrutia, Ignacio
Éditeur :
Cambridge University Press
ISBN :
9781107406179
Date de publication :
9 août 2012
Dimensions :
22,9 x 15,2 x 1,6 cm
Poids :
420 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.