Crafting strategy: embodied metaphors in practice
Auteur :
Heracleous, Loizos / Jacobs, Claus D.
Éditeur :
Cambridge University Press
ISBN :
9781107411692
Date de publication :
29 nov. 2012
Dimensions :
22,9 x 15,2 x 1,4 cm
Poids :
350 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.