Value of arts for business, the
Auteur :
Schiuma, Giovanni
Éditeur :
Cambridge University Press
ISBN :
9781107412460
Date de publication :
20 sept. 2012
Dimensions :
22,9 x 15,2 x 1,7 cm
Poids :
420 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.