Japan and the global automotive industry
Auteur :
Shimokawa, Koichi
Éditeur :
Cambridge University Press
ISBN :
9781107412682
Date de publication :
3 janv. 2013
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
470 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, eminent industry specialist Koichi Shimokawa explains the current state of the Japanese automotive industry. He shows how firms like Toyota were able to transfer Japanese systems to overseas plants and how they have changed in order to compete in increasingly globalized markets.