Multilatinas: strategies for internationalisation
Éditeur :
Cambridge University Press
ISBN :
9781107562134
Date de publication :
24 mars 2022
Dimensions :
22,8 x 15,2 x 1,9 cm
Poids :
565 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book studies the internationalization strategies of sixty-two large Latin American multinational companies, drawing on survey-based data on their organizational resources and environment. It is an invaluable read for graduate students in international business focusing on Latin America, as well as executives and practitioners in Latin American businesses.