Creating new markets in the digital economy: value and worth
Auteur :
Ng, Irene C. L.
Éditeur :
Cambridge University Press
ISBN :
9781107627420
Date de publication :
20 févr. 2014
Dimensions :
22,9 x 15,2 x 1,7 cm
Poids :
390 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.