Dynamic growth of chinese firms in the global market: challenges, strategies and implications
Auteur :
Tse, David K. / Hung, Kineta
Éditeur :
Cambridge University Press
ISBN :
9781107629752
Date de publication :
13 févr. 2020
Dimensions :
22,8 x 15,2 x 1,3 cm
Poids :
390 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.