Public trust in business
Éditeur :
Cambridge University Press
ISBN :
9781107650206
Date de publication :
3 juil. 2014
Dimensions :
22,8 x 15,2 x 2,2 cm
Poids :
560 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A team of leading experts discuss public trust in business, one of the most pressing issues facing business and the global economy today. This must-read book provides cutting-edge research on the topic, identifying core drivers of public trust and outlining long-term strategies for building and maintaining trust in business.