Service business development: strategies for value creation in manufacturing firms
Auteur :
Fischer, Thomas / Gebauer, Heiko / Fleisch, Elgar
Éditeur :
Cambridge University Press
ISBN :
9781107652071
Date de publication :
6 mars 2014
Dimensions :
22,9 x 15,2 x 1,7 cm
Poids :
430 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.