Global brands: the evolution of multinationals in alcoholic beverages
Auteur :
Lopes, Teresa da Silva
Éditeur :
Cambridge University Press
ISBN :
9781107669734
Date de publication :
26 sept. 2013
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
470 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.