Short introduction to strategic management
Auteur :
Andersen, Torben Juul
Éditeur :
Cambridge University Press
ISBN :
9781107671355
Date de publication :
9 juil. 2013
Dimensions :
21,6 x 13,7 x 1,5 cm
Poids :
440 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.