Mexican multinationals: building multinationals in emerging markets
Éditeur :
Cambridge University Press
ISBN :
9781108456104
Date de publication :
24 mars 2022
Dimensions :
22,7 x 15,2 x 3,9 cm
Poids :
1106 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.