Competition's new clothes: 20 short cases on rivalry between firms
Auteur :
Lévêque, François
Éditeur :
Cambridge University Press
ISBN :
9781108473590
Date de publication :
7 févr. 2019
Dimensions :
23,5 x 15,7 x 1,5 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives will appeal to anyone, from company executives to enthusiasts, with an interest in the economics of contemporary industry and services.