International business
Auteur :
Czinkota, Michael R. / Ronkainen, Ilkka A. / Gupta, Suraksha
Éditeur :
Cambridge University Press
ISBN :
9781108476744
Date de publication :
16 sept. 2021
Dimensions :
25,1 x 19,3 x 3,2 cm
Poids :
1440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.