International business strategy: rethinking the foundations of global corporate success
Auteur :
Verbeke, Alain / Lee, I. H. Ian
Éditeur :
Cambridge University Press
ISBN :
9781108488037
Date de publication :
23 sept. 2021
Dimensions :
25,0 x 17,5 x 2,7 cm
Poids :
1120 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.