Trustworthy online controlled experiments: a practical guide to a/b testing
Auteur :
Kohavi, Ron / Tang, Diane / Xu, Ya
Éditeur :
Cambridge University Press
ISBN :
9781108724265
Date de publication :
2 avr. 2020
Dimensions :
22,6 x 15,2 x 1,4 cm
Poids :
440 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.