Innovating for the middle of the pyramid in emerging countries
Éditeur :
Cambridge University Press
ISBN :
9781108727136
Date de publication :
21 mars 2024
Dimensions :
22,9 x 15,2 x 2,2 cm
Poids :
590 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.