Rethinking creativity: inside-the-box thinking as the basis for innovation
Auteur :
Weisberg, Robert W.
Éditeur :
Cambridge University Press
ISBN :
9781108742900
Date de publication :
10 sept. 2020
Dimensions :
24,5 x 17,0 x 3,0 cm
Poids :
900 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.