Business of healthcare innovation, the
Éditeur :
Cambridge University Press
ISBN :
9781108749060
Date de publication :
12 mars 2020
Dimensions :
24,6 x 17,4 x 2,8 cm
Poids :
910 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.