Marketing research methods: quantitative and qualitative approaches
Auteur :
Esteban-Bravo, Mercedes / Vidal-Sanz, Jose M.
Éditeur :
Cambridge University Press
ISBN :
9781108792691
Date de publication :
28 janv. 2021
Dimensions :
24,5 x 18,7 x 4,0 cm
Poids :
1870 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.