Language of memes, the: patterns of meaning across image and text
Auteur :
Dancygier, Barbara / Vandelanotte, Lieven
Éditeur :
Cambridge University Press
ISBN :
9781108844352
Date de publication :
31 août 2025
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The first book-length analysis of internet memes from the linguistic perspective, this study proposes a 'grammar of memes' as a new model to approach multimodal genres. Of interest to linguists, discourse analysts, and media scholars, the book investigates the role and nature of 'image-plus-text' discourse in contemporary communication.