Optimal distinctiveness: a new agenda for the study of competitive positioning of organizations and markets
Auteur :
Zhao, Eric Yanfei
Éditeur :
Cambridge University Press
ISBN :
9781108964876
Date de publication :
5 mai 2022
Dimensions :
22,8 x 15,2 x 0,6 cm
Poids :
170 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness.