Business model innovation: strategic and organizational issues for established firms
Auteur :
Markides, Constantinos
Éditeur :
Cambridge University Press
ISBN :
9781108995054
Date de publication :
29 juin 2023
Dimensions :
22,9 x 15,1 x 0,5 cm
Poids :
120 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.