Essentials of marketing
Auteur :
Mc / McDaniel, Prof Carl
Éditeur :
McDaniel, Prof CarlHair, Joe,Lamb, Prof C,
ISBN :
9781111221928
Date de publication :
18 févr. 2011
Dimensions :
27,6 x 21,6 x 2,2 cm
Poids :
1320 g
Langue :
Anglais
Pays d'origine :
USA
Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experience.