Soap, sex, and cigarettes: a cultural history of american advertising
Auteur :
Sivulka, Juliann
Éditeur :
Cengage Learning, Inc
ISBN :
9781111345310
Date de publication :
3 mars 2011
Dimensions :
2,0 x 16,0 x 23,1 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, this title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends.