Advertising age: the principles of advertising and marketing communication at work
Auteur :
Thorson, Dr Esther / Thorson, Dr EstherDuffy, Margaret,
Éditeur :
Cengage Learning, Inc
ISBN :
9781111528751
Date de publication :
4 févr. 2012
Dimensions :
25,1 x 20,1 x 1,0 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.