Marketing
Auteur :
Mc / McDaniel, Carl
Éditeur :
McDaniel, CarlHair, Joseph F.,Lamb, Charles W.,
ISBN :
9781111821647
Date de publication :
31 janv. 2012
Dimensions :
24,6 x 18,9 x 2,0 cm
Poids :
1996 g
Langue :
Anglais
Pays d'origine :
USA
Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.